I'm Laura Aschbacher.
I am working as a consultant for innovation management and marketing at ISCN and as a media designer and brand director at EuroSPI.
Currently I am studying Leadership in the digital Transformation at TU Graz, where I deal with Change Management and Innovation. As I am an intacs certified Provisional Assessor, I also perform Innovation Management Assessments according to ISO 56000.
laura.aschbacher97@gmail.com
FH Joanneum, University of Applied Sciences in Graz • 2016 - 2019
Information design is related to various disciplines - from graphic design to computer science to psychology. The field for the design of information has expanded with the development of media, from printed works to interactive applications on the Internet to sensory information spaces. It also provides students with professional instruction in the area of interactive multimedia design, audio and video production, 3D animation and psychology of perception.
FH Joanneum, University of Applied Sciences in Graz • 2019 - 2021
Communication, media, sound, and interaction design intersect to create immersive and effective user experiences. Communication design focuses on crafting visual and textual content to convey messages clearly and effectively. Media design integrates various forms of digital and traditional media to enhance storytelling and information delivery. Sound design adds an auditory dimension, enriching the sensory experience and aiding in navigation and emotional engagement. Interaction design is centered on creating intuitive and responsive interfaces that facilitate seamless user interactions. Together, these disciplines work harmoniously to produce compelling, user-centered designs that captivate and engage audiences.
TU Graz, Technical University of Graz • 2022 - Now
The digitalization of the working world is changing jobs and fields of activity: New business models, new technologies, new forms of teamwork, and completely new professional groups and job profiles are emerging. Leadership and Change Management is needed to navigate these transformations effectively. Change Management involves guiding organizations through the complexities of digital transformation, addressing resistance, and aligning new strategies with the company's goals and values. It requires a forward-thinking approach to redesign processes, and harness the potential of diverse, cross-functional teams.
Instahelp is a start-up company specializing in mental health and professional online coaching. It was awarded the “Start-up of the Year Award 2018” at the 4GameChangers Festival.
I did this project for "UX Design".
Team: Laura Aschbacher, Leonora Bunjaku, Niklas Dostal
My Contribution: I created the concept, filmed and worked on the post-production.
This promotional video was produced for Okto-TV during the major "Media Design”. Okto is a non-commercial TV station in Vienna, where anyone with an interest in media and a creative mind can turn their ideas and concepts into a TV show to be aired on the channel. At present, more than 500 enthusiastic individuals produce over 100 series that are regularly broadcast on Okto.
Team: Laura Aschbacher, Max Haditsch, Mario Karner
My Contribution: I mainly worked on the concept as well as the post-production.
This corporate video was made for the Graz-based theatre company “Theater im Bahnhof” during the major “Media Design”. The students’ task was to produce a short film which reflects the theatre group’s ironic motto “Sehr brav!” (well-behaved). We did this by staging a dinner scene, which starts out as an event where everybody behaves themselves. But soon people begin to misbehave and the situation gets out of hand, resulting in a complete mess. The music is “Jazz : Big Band : Swing” by Paul Tyan.
Team: Laura Aschbacher, Hana Vyslouzilová, Mario Karner, Elisabeth Hacker, Max Haditsch
My Contribution: I worked on the sound design and set design of the project and assisted with the organisation.
The “Little Fox” is a short 3D animation, I made with Cinema 4D. I sculpted and rigged the character and made all the camera animations. This task was carried out for the undergraduate “3D Animation“ course.
3D Animation, 3D ModellingIn September 2018, I was part of the organisational team at the annual IT-conference EuroSPI (www.eurospi.net) in Bilbao, Spain, where I made this event video, which was published in March 2019 on the EuroSPI YouTube channel. The music is “Uplifting Inspiring Upbeat Corporate” and was downloaded from AudioJungle.
Camera, Sound Design, Post-Production
I designed a flyer for ISCN in 2016, which was handed out to customers and distributed to participants at the EuroSPI Conferences in 2017 and 2018. ISCN, which is a certified training partner of the “German Automotive Association”, organises events, workshops, training, and coaching for the automotive industry.
Concept, Editorial Design"Die Graslerei", the first coffee shop in Graz, opened in 2017. This film documents how a team of four set up their shop and gives some insight
into this line of business. The video was made during the major "Media Design".
Team: Laura Aschbacher, Sarah Mair, Benjamin Ressi
My Contribution: I worked on the sound design, took a few camera shots and contributed to the post-production.
“Zombie Archer” is an animation I made during my undergraduate studies in 2018, when I was also doing archery in real life. The characters and the boat were downloaded from Mixamo. I had to adjust the animation and animate parts that weren't animated and I designed the environment around the characters.
3D Animation, 3D Modelling
“Capability Adviser” is a web-tool, which helps teams of assessors in assessing automotive development processes, and is used corporate-wide in companies like VW, BOSCH, etc. During my professional internship at ISCN I developed the user interface design of the latest software release.
Interface Design, Web Design
The “Red Fox “is a character I designed when working on a game design project during my undergraduate studies.
Character Design, Game Design
This banner was designed by me for EuroSPI 2018, an international IT-conference organised by ISCN. It will be reused for future events.
Print DesignThis video was inspired by the poem “Antigonish” by William Hughes Mearns (1875–1965), which is based on reports of a man’s ghost roaming the stairs of a haunted house in Antigonish, Canada. The music is “Nightsky” by Tracey Chattaway and the video was made during the major "Media Design".
Team: Laura Aschbacher, Hana Vyslouzilová
My Contribution: I worked on the concept, the 2D animation with Photoshop and After Effects,
took daily photos for the stop motion animation and I am also responsible for the sound design.
The app was developed for the international EuroSPI conference series in 2018. I designed the interface and worked together with programmers to get the app running.
Interface Design
I redesigned this logo as part of an app design project conducted by ISCN for the annual EuroSPI Conference.
Graphic DesignI created my own trailer for the movie "The Fox and the Child" for "Sound Design". The footage is not my own, it was downloaded from YouTube. I deleted the original sound and replaced it with my own sound design and voice recordings. The music is “Child of Light OST 06. Patches of Sky” by Coeur De Pirate.
Sound Design
I made this banner for ISCN GmbH to increase the company's visibility at events and exhibitions. The banner was created together with the ISCN flyer in 2016.
Print DesignIf you are interested in my work, don't hesitate to contact me.
ISCN GmbH
Schießstattgasse 4
8010 Graz
+43 0664 3936563
+43 0316811198
laura.aschbacher@iscn.com
laura.aschbacher@edu.fh-joanneum.at
